Who
Killed the Electric Car is a documentary by Chris Paine about the
disappearance of the electric car from the American marketplace. The film references a time, in the
‘90s, mainly in California, where electric cars started to be sold. Although this technology may seem
advanced even now, the film claims that it was a viable technology in the 20th
century and that, if not for some suspects, it could have truly thrived. This film documents the failures of
some parties and the sabotage of others over the years on EV model cars. The film is meant to be a way to create
awareness for the ability of the electric car while at the same time
criticizing those who limited its advances. It does this mainly through the use of expert and first hand
point of views along with the dehumanization of the other side to prompt a
similar reaction by their audience.
One
of the main contributors to the author’s perspective is that of others. The filmmakers picked many likeminded
and expert speakers on the topic and used them to influence viewers. Through these people, many of whom
drove or had some direct involvement with electric cars, Paine tries to paint
the picture that the electric car was a commonly beloved piece of technology
and that there was great support for it.
He tries to stir his audience and get their emotional response to side
with these electric car sympathizers, and to rally them against those against
the electric car. Paine also
varies his speakers using celebrities, government personnel and even simply
average people. This allows for a
more diverse appeal. This means
that he can hit his audience from many different angles. From the lenses of the driver to the
legislator to the scientist to the celebrity the viewer gets everyone’s point
of view and everyone seems to be in favor of the electric car. The only people who seem not to be represented
are those from the car and oil companies.
One
strategy that the director uses to dehumanize the companies is essentially a
form of metonymy. Instead of directly
referencing people or having people as those being condemned in the death of
the electric car the filmmakers tactically blame people larger organizations
such as GM and the US government.
This pawns off the blame and nullifies the human feel and the sympathy that
more specific blame may have garnered.
This allows makes it harder for the audience to see these bodies as
something that could have had a positive intent because they are not portrayed
like the sympathizers as people with feelings and opinions, but as money hungry
companies that do not care what they do unless it turns a profit.
In
all the human aspect plays a large role in this film. The majority of the film is drawn from the testimonials of
people who have direct relations to the topic, and what isn’t is mainly the narration
of synthesis of what those first hand accounts are saying. As a drastically different take as
compared to the portrayal of the opposing side, the human aspect of the electric
car is a much more openly absorbed idea than that of the dehumanized picture of
the murderer of the electric car.